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HALLMARK

Hallmark Cards, Inc., founded in 1910 by Joyce Hall in Kansas City, Missouri, is a leading, privately held American company specializing in greeting cards, gifts, and ornaments. It produces products in over 30 languages, distributed in nearly 100 countries. Beyond cards, Hallmark operates Crayola, Hallmark Media (including the Hallmark Channel), and produces Keepsake Ornaments.
Hallmark Cards, Inc., founded in 1910 by Joyce Hall in Kansas City, Missouri, is a leading, privately held American company specializing in greeting cards, gifts, and ornaments. It produces products in over 30 languages, distributed in nearly 100 countries. Beyond cards, Hallmark operates Crayola, Hallmark Media (including the Hallmark Channel), and produces Keepsake Ornaments. …

Key Information About Hallmark:

  • Founder & History: Founded by teenage entrepreneur Joyce C. Hall with two shoeboxes of postcards, the company moved to Kansas City and eventually adopted the name Hallmark in 1928, later changing it to Hallmark Cards, Inc..

  • Ownership: It remains a family-owned, private company.

  • Products: Hallmark offers a wide range of greeting cards, gift wrap, stationery, and its popular "Keepsake Ornaments" (introduced in 1973).

  • Divisions:

    • Hallmark Greetings: The core card business.

    • Crayola®: Known for art materials and creative toys.

    • Hallmark Media: Operates cable networks including Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama.

  • Key Locations: Headquartered in Kansas City, Missouri.

  • Sustainability: Most Hallmark cards are printed on paper from well-managed forests, and many lines use recycled paper. 

Industry Impact:

  • Hallmark is one of the oldest and largest greeting card manufacturers in the U.S..

  • The company introduced the "eye vision" display, placing cards vertically on racks, which revolutionized how cards were sold.

  • The Hallmark Hall of Fame is the longest-running prime-time television series in history. 

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